E123 Amaranth

What is E123 or Amaranth?

E123, or Amaranth, is a synthetic azo dye that gives food a reddish to dark purple hue. It is commonly used in beverages, confectionery, baked goods, and some cosmetics. Amaranth was once widely used but has been restricted in certain countries due to health concerns.

Why do I have an intolerance?

Amaranth intolerance may arise from the body's inability to metabolize synthetic dyes efficiently, leading to adverse reactions. These reactions may involve the immune system mistaking the dye for a harmful substance, triggering symptoms like hives, digestive issues, or headaches.

What can I do about it?

To manage an intolerance to Amaranth, avoid foods, drinks, and cosmetics containing E123. Always check food labels and opt for natural color alternatives, such as beetroot or annatto, in your diet. Exploring dye-free or organic food options can also help minimize exposure.